The concept behind the app was to allow users to find flights for a specific destination not by date, but simply by least expensive dates.
Provisional personas were then designed by interviewing a small numer of potential candidates. The customer segment was found to be 22 to 32 year olds with medium to low funds traveling for leisure.
A breakdown of the app was laid out, highlighting the core elements: value proposition, customer segment and revenue stream.
After the wireframing process, the graphic aspect was to be taken under examination and actually design something that might appeal to young penniless travellers. A light graphic logo was chosen and a bright palette to go with it, in order to stand out among the sea of chromatically dull travel search apps around.